The recently launched Idea ads with paid partnership by Pinterest allows companies to promote a creator-produced Idea Pin. Knowing this, they saw an opportunity to become the first ANZ brand to launch a creator-brand campaign on Pinterest. Whether it’s for beauty products or make-up tutorials, and with M.A.C Cosmetics having already established a strong beauty presence on the platform. Many people turn to Pinterest for beauty inspiration. The M.A.C Cosmetics Idea Pin campaign showcases the creators involved in the Faces of Australia series as one compilation video.

Creatives were asked to collaborate on a make-up look describing their experience regarding Australian beauty standards and the industry. Originally written and produced by writer and champion of inclusivity Ruchi Page. The video/photo series celebrates diverse beauty and reaches new consumers looking to turn inspiration into action.

The campaign showcases the collaboration of M.A.C Cosmetics Studio Fluid Foundation and Gen Z beauty platform Centennial Beauty for Faces of Australia. Cosmetics has launched the very first Idea ad with paid partnership campaign on Pinterest in Australia.

Pinterest idea ads